zigzag is the largest online female clothing shopping app in Korea.
For this campagin, zigzag collaborated with Yuh Jung Yoon, the Oscar-awarded actress from Korea. Yoon tells her life and fashion philosophy that how both have no absolute answer - you just zigzag it, however you want.

As an art director, I was in charge of,
- Ideating the creative concept : shoping/life is zigzag
- Visual design concept and execution
- Delivering the high-quality final output for both print and TV adverts

Main TVC film

Cinema poster themed digital OOH
OOH Poster to celebrate Youn Yuh Jung winning the Oscars