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zigzag
2021.04
Ad Campaign, Art Direction, Graphic Design
→ zigzag is the largest online female clothing shopping app in Korea.
For this campagin, zigzag collaborated with Yuh Jung Yoon, the Oscar-awarded actress from Korea. Yoon tells her life and fashion philosophy that how both have no absolute answer - you just zigzag it, however you want.
→ As an art director, I was in charge of,
- Ideating the creative concept : shoping/life is zigzag
- Visual design concept and execution
- Delivering the high-quality final output for both print and TV adverts
[ Main TVC Film / Art Direction ]( Bronze Award, Seoul Creative Award of Film Advertising (2022) )
[ OOH / Art Direction, Graphic Design ]
![](https://freight.cargo.site/t/original/i/71b928ba7f409821217258b3d24183c702b48bd2ff1508e93c80e513193d77a9/1.jpg)
![](https://freight.cargo.site/t/original/i/ddddcda6d95886e668092026d40b4581856e66d2ec80f340efeb02e26b7d1cd1/2-A.jpg)
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