![](https://freight.cargo.site/t/original/i/a18f8d292345f36a269eacad0b66a1e148d278bbe7961c4c3a2eab1f699e14fe/apple-mal-logo.jpg)
TBWA Media Arts Lab
2014.01 - 2017.06
Ad Campaign, Account Management, Art Direction
→ TBWA Media Arts Lab is a global advertising agency for Apple.
→ As an Account Executive, I overviewed and executed all Apple commercials in Korea.
→ I also initiated / actively got invovled in internal creative projects such as monthly culture report video, music editorial, ad trend report publication.
→ Projects include
[ iPhone Campaigns - TVC, Digital, OOH (2015, 2017)]
![](https://freight.cargo.site/t/original/i/4023bd4a6e28e75d84c3cec666db1bfad131bc5a66f8a40d0228f2f9e13533dc/holiday_0009_Screen-Shot-2019-12-01-at-16.57.22.jpg)
[ iPad Campaigns - TVC, Digital, OOH (2014-2017) ]
![](https://freight.cargo.site/t/original/i/db0b9a107c6064d0e3a000f3c79d9e5f29d8ce5a2b97d8747bd360c6f8c5cd43/tbwa-media-arts-lab_0002_Layer-6.jpg)
[ Apple Watch Campaigns - TVC, Digital, OOH, Print (2016-2017) ]
![](https://freight.cargo.site/t/original/i/7667daf4220a8f16da636dd079e2128ad48e19e0c9d384ae8bbc0ae17cd27c23/tbwa-media-arts-lab_0003_Layer-5.jpg)
[ MacBook Campaigns - TVC, Digital (2014-2017) ]
![](https://freight.cargo.site/t/original/i/79fa658945388e166bd465717ddc965c0deca142275d6fac4e2b902c411be11a/Screen-Shot-2019-12-01-at-12_0008_Screen-Shot-2019-12-01-at-16.14.12.jpg)
[ Holiday Campaigns - TVC, Digital, Cinema (2014-2017) ]
![](https://freight.cargo.site/t/original/i/85ab70e9a2aec27aa2c07a9845c2bdaa5d7473716dcc8ed636e41bb36a024b4c/holiday_0008_Screen-Shot-2019-12-01-at-16.58.18.jpg)
(Due to the confidentiality issue, I cannot share much about each project details that are directly related to the client here.)
[ Monthly Garosugil - Art Direction ]
→ Monthly Garosugil was a monthly culture report video introducing up-and-coming Korean culture to a wider audince all around the world. It was a self-initiative project run by 4 people from TBWA Media Arts Lab Seoul. We covered various topics such as K-pop, K-drama, K-beauty, digital content culture, etc to our global offices in LA, London, Tokyo, Shanghai, Singapore, Sydney, and more. My role within the team as creative concepting and art direction.
[ ADitors Letter - Editorial Design ]
→ ADitors Letter was a montly print publication to cover latest news in the advertising industry in Korea. I was in charge of content writing and design, from cover to inside content.
![](https://freight.cargo.site/t/original/i/a1328bc927dc28d0423fc5606e4f2bceba61504a91e53ac383d54f8f915f689e/aditors-letter-mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/88597808d40782371f66054f06e0fdfe9d239105329cbf57a1451adbb868617a/aditors-letter-mockup.jpg)
![](https://freight.cargo.site/t/original/i/d58c329f1ba273b2a4d05beda39bf6ed35577f7af4b6af57cbd25328b28fd03e/2.jpg)
![](https://freight.cargo.site/t/original/i/234d6f13aa128d0916ffc815b714c5ce42b796479d28bcd3a40429ad51971167/3.jpg)
![](https://freight.cargo.site/t/original/i/81bb096f76b48bb2d80af87b0abdb1c1c7b5bcf80d08842d8d3406d605e6fd01/4.jpg)
![](https://freight.cargo.site/t/original/i/071badaef4080447ef9e9808cb116f98bbc1b9ee9869c782beb9bf5ba8c216e6/5.jpg)
![](https://freight.cargo.site/t/original/i/277e0e4e39749dec5b524d2ef1b2764db55893e116e73da127d40df7f2f589df/6.jpg)
![](https://freight.cargo.site/t/original/i/0c5b8025e4fde50b13f1772381f912ed93d60603cb66f23d01a77060dd668fcb/7.jpg)
![](https://freight.cargo.site/t/original/i/6dc2baf4e76c92ce99bcf4dc08817fe3e1fa1dde1da037e8f6174961380515af/8.jpg)
![](https://freight.cargo.site/t/original/i/47c6c7f3145ac1decd54d3b7a52f6b83be2e7fc44c23418b81d2b8af61e883af/9.jpg)
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