TBWA Media Arts Lab
2014.01 - 2017.06

Ad Campaign, Account Management, Art Direction

→ TBWA Media Arts Lab is a global advertising agency for Apple.

→ As an Account Executive, I overviewed and executed all Apple commercials in Korea.

→ I also initiated / actively got invovled in internal creative projects  such as monthly culture report video, music editorial, ad trend report publication. 

→ Projects include 

[ iPhone Campaigns - TVC, Digital, OOH (2015, 2017)]

[ iPad Campaigns - TVC, Digital, OOH (2014-2017) ]

[ Apple Watch Campaigns - TVC, Digital, OOH, Print (2016-2017) ]

[ MacBook Campaigns - TVC, Digital (2014-2017) ]

[ Holiday Campaigns - TVC, Digital, Cinema (2014-2017) ]

(Due to the confidentiality issue, I cannot share much about each project details that are directly related to the client here.)

[ Monthly Garosugil - Art Direction ]
→ Monthly Garosugil was a monthly culture report video introducing up-and-coming Korean culture to a wider audince all around the world. It was a self-initiative project run by 4 people from TBWA Media Arts Lab Seoul. We covered various topics such as K-pop, K-drama, K-beauty, digital content culture, etc to our global offices in LA, London, Tokyo, Shanghai, Singapore, Sydney, and more. My role within the team as creative concepting and art direction.

[ ADitors Letter - Editorial Design ]
→ ADitors Letter was a montly print publication to cover latest news in the advertising industry in Korea. I was in charge of content writing and design, from cover to inside content. 

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