TBWA Media Arts Lab
2014.01 - 2017.06

TBWA Media Arts Lab is a global advertising agency for Apple.

I worked in the account management department in Korea office and overviewed and executed Apple commercials in Korea, including iPhone, Apple Watch, iPad, Mac, and brand communication. Even if my role was account management, 3.5 years of experience working for Apple helped me develop detail-oriented, sustainable, and organic design/creative thinking.

Projects include

iPhone Campaigns - TVC, Digital, OOH (2015, 2017)

iPad Campaigns - TVC, Digital, OOH (2014-2017)

Apple Watch Campaigns - TVC, Digital, OOH, Print (2016-2017)

MacBook Campaigns - TVC, Digital (2014-2017)

Holiday Campaigns - TVC, Digital, Cinema (2014-2017)

(Due to the confidentiality issue, I cannot share much about each project’s details that are directly related to the client here.)

I have also initiated and directed a number of creative projects within the team, including monthly advertising news publication(ADitors’ Letter), music sharing platform(MALsori), and up-and-coming Korean culture video (Monthly Garosugil). 

Monthly Garosugil - Art Direction
Monthly Garosugil was a monthly video publication to introduce up-and-coming Korean culture to a wider audince all around the world. It was a self-initiative project run by 4 people from TBWA Media Arts Lab Seoul. We covered various topics such as K-pop, K-drama, K-beauty, digital content culture, etc to our global offices in LA, London, Tokyo, Shanghai, Singapore, Sydney, and more. My role within the team as creative concepting and art direction.

ADitors Letter - Editorial Design
ADitors Letter was a montly print publication to cover latest news in the advertising industry in Korea. I was in charge of designing the whole publication content, from cover to inside content.