TBWA Media Arts Lab
2014.01 - 2017.06
Ad Campaign, Account Management, Art Direction
→ TBWA Media Arts Lab is a global advertising agency for Apple.
→ As an Account Executive, I overviewed and executed all Apple commercials in Korea.
→ I also initiated / actively got invovled in internal creative projects such as monthly culture report video, music editorial, ad trend report publication.
→ Projects include
[ iPhone Campaigns - TVC, Digital, OOH (2015, 2017)]
[ iPad Campaigns - TVC, Digital, OOH (2014-2017) ]
[ Apple Watch Campaigns - TVC, Digital, OOH, Print (2016-2017) ]
[ MacBook Campaigns - TVC, Digital (2014-2017) ]
[ Holiday Campaigns - TVC, Digital, Cinema (2014-2017) ]
(Due to the confidentiality issue, I cannot share much about each project details that are directly related to the client here.)
[ Monthly Garosugil - Art Direction ]
→ Monthly Garosugil was a monthly culture report video introducing up-and-coming Korean culture to a wider audince all around the world. It was a self-initiative project run by 4 people from TBWA Media Arts Lab Seoul. We covered various topics such as K-pop, K-drama, K-beauty, digital content culture, etc to our global offices in LA, London, Tokyo, Shanghai, Singapore, Sydney, and more. My role within the team as creative concepting and art direction.
[ ADitors Letter - Editorial Design ]
→ ADitors Letter was a montly print publication to cover latest news in the advertising industry in Korea. I was in charge of content writing and design, from cover to inside content.