Google Play
Best of Awards 2021

Ad Campaign, Art Direction

→ Each year, Google Play awards the best apps and games of the year and creates a digital film to celebrate. 

Trying a completely new format of giving awards and celebration in 2021, we suggested the concept for “San(g)ta” of the award, meaning “getting awards” in Korean. 

→ The film featured 2 famous Korean actors, each of them visiting each house of the best apps/games on the Christmas eve and congratulating them for the awards. 

→ Digital Films 

[ “Best of Apps” Digital Film / Art Direction ]

[ “Best of Games” Digital Film / Art Direction ]

[ “Best of App/Game User Voted” Digital Film / Art Direction ]

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