Innocean Worldwide 
at Hyundai Motor Group
2020.05 - Current

Ad Campaigns, Art Direction


Innocean Worldwide is Hyundai Motor Group’s in-house advertising agency with 19 offices worldwide.  

I’m currently working as an art director at the headquarter for this global agency. My responsibilities range from ideating creative strategy, creating visual concepts per campaign goals, communicating with external vendors to achieving high-quality level of output. 

With the international backgrounds I’ve developed over years, I always try to make sure campaign messages, visual expressions, or content are up to global standard for the global audience to relate and resonate. 


Projects include

IONIQ 5 - Launching Campaigns (2021)



IONIQ 5 - Pre-launching Campaigns (2020)




More portfolio available upon request.

Mark