Innocean (Hyundai Motor Group)
2020.05 - 2022.03
Art Direction, Graphic Design
→ Innocean is Hyundai Motor Group’s in-house advertising agency with 19 offices worldwide with the headquarter located in Seoul, Korea.
→ My responsibilities included
+ Ideating creative strategy
+ Creating visual concepts per campaign goals
+ Designing campaign visual assets
+ Communicating with external vendors to achieve the best quality level of campaign output
→With my international background, I always try to make sure campaign messages, visual expressions, or content are up to global standard for the global audience to relate and resonate.
→ Projects Include
[ Environment Day Campaign with BTS - Original Documentary Film Poster (2021) / Art Direction, Graphic Design ]
[ Environmental Day Campaign with BTS - Original Documentary Film (2021) / Art Direction, Script Writing ]
[ Earth Day Campaign with BTS - “We won’t wait” (2021) / Art Direction ](Awarded by Korea Advertisers’ Association - Best Digital Film, 2022)
[ IONIQ 5 - Pre-launching Digital Campaigns (2020) / Art Direction ]
[ Hyundai Mobility Card Launching Campaign / Art Direction, Editing ]
More portfolio available upon request.