Innocean (Hyundai Motor Group)
2020.05 - 2022.03
Art Direction, Graphic Design

→ Innocean is Hyundai Motor Group’s in-house advertising agency with 19 offices worldwide with the headquarter located in Seoul, Korea.

→ My responsibilities included
    + Ideating creative strategy
    + Creating visual concepts per campaign goals
    + Designing campaign visual assets
    + Communicating with external vendors to achieve the best quality level of campaign output

→With my international background, I always try to make sure campaign messages, visual expressions, or content are up to global standard for the global audience to relate and resonate. 

→ Projects Include

[ Environment Day Campaign with BTS - Original Documentary Film Poster (2021) / Art Direction, Graphic Design ]

[ Environmental Day Campaign with BTS - Original Documentary Film (2021) / Art Direction, Script Writing ]

[ Earth Day Campaign with BTS - “We won’t wait” (2021) / Art Direction ](Awarded by Korea Advertisers’ Association - Best Digital Film, 2022)

[ IONIQ 5 - Pre-launching Digital Campaigns (2020) / Art Direction ]

[ Hyundai Mobility Card Launching Campaign / Art Direction, Editing ]

More portfolio available upon request.

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