Innocean Worldwide 
at Hyundai Motor Group
2020.05 - Current

Ad Campaigns, Art Direction


Innocean Worldwide is Hyundai Motor Group’s in-house advertising agency with 19 offices worldwide.  

I’m currently working as an art director at the headquarter for this global agency. My responsibilities range from ideating creative strategy, creating visual concepts per campaign goals, designing campaign visual assets, communicating with external vendors to achieving high-quality level of output. 

With the international backgrounds I’ve developed over years, I always try to make sure campaign messages, visual expressions, or content are up to global standard for the global audience to relate and resonate. 


Projects include

Environment Day Campaign with BTS - An original documentary about Hydrogen (2021)


Environmental Day Campaign with BTS - “We won’t wait” Short Documentary (2021)


Earth Day Campaign with BTS - “We won’t wait” (2021)


IONIQ 5 - Launching Campaigns (2021)



IONIQ 5 - Pre-launching Campaigns (2020)


More portfolio available upon request.

Hyundai Mobility Card Launching Campaign



Mark