![](https://freight.cargo.site/t/original/i/8d06f0041c285d13183ca181cbdea2cf49073ac6ec059122e75e87b3f464bcf1/innocean-hyundai-logo.jpg)
Innocean (Hyundai Motor Group)
2020.05 - 2022.03
Art Direction, Graphic Design
→ Innocean is Hyundai Motor Group’s in-house advertising agency with 19 offices worldwide with the headquarter located in Seoul, Korea.
→ My responsibilities included
+ Ideating creative strategy
+ Creating visual concepts per campaign goals
+ Designing campaign visual assets
+ Communicating with external vendors to achieve the best quality level of campaign output
→With my international background, I always try to make sure campaign messages, visual expressions, or content are up to global standard for the global audience to relate and resonate.
→ Projects Include
[ Environment Day Campaign with BTS - Original Documentary Film Poster (2021) / Art Direction, Graphic Design ]
![](https://freight.cargo.site/t/original/i/f635a9668fea10b0ee86934a08bcda84161f98a87ad4d84aa6d1efa24ecf855e/-_16x9_re.jpg)
![](https://freight.cargo.site/t/original/i/c9f2de6b5f67c3e525cd02868962e6d07daddec1ce46504c40cbf7bd148e34ee/-_9x16.jpg)
[ Environmental Day Campaign with BTS - Original Documentary Film (2021) / Art Direction, Script Writing ]
[ Earth Day Campaign with BTS - “We won’t wait” (2021) / Art Direction ](Awarded by Korea Advertisers’ Association - Best Digital Film, 2022)
[ IONIQ 5 - Pre-launching Digital Campaigns (2020) / Art Direction ]
[ Hyundai Mobility Card Launching Campaign / Art Direction, Editing ]
![](https://freight.cargo.site/t/original/i/d803e7c1a87643ebf384812826ee48ff7f7f6a1d476f8d3b892809fa46cacbfe/getImg.do-10.png)
![](https://freight.cargo.site/t/original/i/96adc68f65d2882e6f7a3158da220e73f15d090ce53bc4e3f6bb0409bca459b6/20210426505990.jpg)
![](https://freight.cargo.site/t/original/i/29ec6e176c3315cc0025c11299c1bfc509cfbdacc1d4943dfab2dece8840fcbb/getImg.do-2.png)
![](https://freight.cargo.site/t/original/i/ead72e379ae11fc184e8c693f9cc5d5d6c5886c006a2fcf0323e45de4bf711de/getImg.do-4.png)
![](https://freight.cargo.site/t/original/i/f851e174379eedba2b5788ddd01fdbbdb8e75ec31ad072c062de9a180e47c040/getImg.do-3.png)
![](https://freight.cargo.site/t/original/i/01c84e06d160f8a2860b506c66449febe8a3dbba7fc4f6685d6b3907b7a01ba8/EzpdC3iUUAE8OFt.jpg)
![](https://freight.cargo.site/t/original/i/689b49e9ba3476c0d61478d4e2eb557e11311462c9789e3ff9533cf09c812e55/getImg.do-5.png)
![](https://freight.cargo.site/t/original/i/0e98207348a0b4405be50fd1b3fff1dbf9405486a0a67102ceced900c9d3eeed/getImg.do.png)
![](https://freight.cargo.site/t/original/i/83e77728a72de3ac3015cbcd946fda0f431a047304aed06ba0e9379d061eef77/getImg.do-6.png)
![](https://freight.cargo.site/t/original/i/202379c071690db7fbcff5620a375fb7a23ccbea9333df90d1b95af506666c73/img-3.jpg)
More portfolio available upon request.
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