2020.07 - 2022.03

Ad Campaign, Art Direction, Graphic Design

→ MUSINSA is a market-leading, largest online shopping platform in Korea. For about 2 years, I worked on the brand’s various 360 communication campaigns. 

→ Main responsibilities included 
    + Ideating creative concepts and implementing ideas in the most desirable, attractive ways
    + Communicating with all vendors (production, editors, photographers, etc)
    + Executing the high-quality final output for varioius media (TV, OOH, Digital, Social Media) 

→ Projects Include

[ SELF-LOVE (Celeb) with MUSINSA campaign launch  / Art Direction & Design ]

[ SELF-LOVE (Celeb) with Yoo Ah-In / Film & OOH Art Direction, Graphic Design]

[ musinsa standard first flagship grand opening / OOH Art Direction, Graphic Design ]

[ musinsa standard launching campaign / TVC Art Direction ]

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