musinsa standard at MUSINSA
2020.07 - 2020.11



MUSINSA is the largest online shopping platform in Korea. MUSINSA wanted a launching campaign for the brand’s basic clothing line, musinsa standard. 

As an art director, I was in charge of,
- ideating the creative concept : fashionable basic wear
- communicating with all production vendors
- executing the high-quality final output for both print and TV adverts



musinsa standard launching campaign 


Client: MUSINSA, musinsa standard
Agent: Innocean Worldwide
Creative Team:
- Kiyoung Kim (Chief Creative Officer)
- Sunyoung Cho (Creative Director)
- Moonhwi Lee (Sr. Copywriter)
- Dana Hong (Art Director)
- Hyungwoo Yook (Jr. Art Director)

Mark