MUSINSA
2020.07 - 2022.03
Ad Campaign, Art Direction, Graphic Design
→ MUSINSA is a market-leading, largest online shopping platform in Korea. For about 2 years, I worked on the brand’s various 360 communication campaigns.
→ Main responsibilities included
+ Ideating creative concepts and implementing ideas in the most desirable, attractive ways
+ Communicating with all vendors (production, editors, photographers, etc)
+ Executing the high-quality final output for varioius media (TV, OOH, Digital, Social Media)
→ Projects Include
[ SELF-LOVE (Celeb) with MUSINSA campaign launch / Art Direction & Design ]
[ SELF-LOVE (Celeb) with Yoo Ah-In / Film & OOH Art Direction, Graphic Design]
[ musinsa standard first flagship grand opening / OOH Art Direction, Graphic Design ]
[ musinsa standard launching campaign / TVC Art Direction ]
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