musinsa standard at MUSINSA
2020.07 - on going

MUSINSA is the largest online shopping platform in Korea. MUSINSA wanted a launching campaign for the brand’s basic clothing line, musinsa standard. 

As an art director, I was in charge of,
- ideating the creative concept : fashionable basic wear
- communicating with all production vendors
- executing the high-quality final output for both print and TV adverts

musinsa standard first flagship grand opening (art direction, graphic design)

musinsa standard launching campaign (art direction)